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American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) >
2005 Annual meeting, July 24-27, Providence, RI >
Please use this identifier to cite or link to this item:
http://purl.umn.edu/19366
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| Title: | Factors Affecting Consumer Choice and Willingness to Pay for Milk Attributes |
| Authors: | Bernard, Daria
Mathios, Alan |
| Authors (Email): | Bernard, Daria (dbernard@udel.edu)
Mathios, Alan (adm5@cornell.edu) |
| Issue Date: | 2005 |
| Series/Report no.: | Selected Paper 137170 |
| Abstract: | This study used weekly scanner data to determine within the milk market the factors that affect consumer choice of non-rBST and organic products and the implications for the development of niche markets. This was accomplished by first understanding what product attributes affected demand for milk and then determining how much consumers were willing to pay for these attributes. The former was done within the multinomial logit framework while the latter used the hedonic price model to infer WTP. Results showed the price effect for rBST-free was the largest while the price effect for organic was the smallest and that consumers were willing to pay more for both rBST-free and organic milk compared to conventionally produced milk. |
| URI: | http://purl.umn.edu/19366 |
| Institution/Association: | American Agricultural Economics Association>2005 Annual meeting, July 24-27, Providence, RI |
| Total Pages: | 34 |
| Language: | English |
| Collections: | 2005 Annual meeting, July 24-27, Providence, RI
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